Sports & Entertainment Marketing Class Schedule

Date

Assignment

Task - PR=Project/D=Daily Points

1/3

Syllabus/(10 pts/D)

Set-up folders/Intro Class/Syllabus/Goals/Interest Inventory/Sports Logo Quiz/Virtual Business Preview/VB Tutorial (Basics)

1/8

Career & Interests

Goals/Websites/Career Quiz/Marketable Sports Figures/CED(Sports Jobs)/Sales vs Marketing/VB Tutorial (Actions)/3D Signage/Sports Page Ad

1/10

CH 1

Sports Nation Polls/Michael Vick???/Chapter Set-up/CH 1 Section 1.1//Corporate Logos Quiz/Finish Ad/Vocab Flashcards & Math Ex (Glencoe link)/ VB (Useful Tools, Multi-Player, & Definitions)

1/14

CH 1/VB

Goals/MLB TV Rights/Check CH 1 Section 1.1/VB Lesson 1 (Franchise)

1/16

CH 1/VB

Complete 1.2 (Terms/Case Study Part 2/QuickCheck/Portfolio Works p. 23)/VB Lesson 2 (Tickets) & 3 (Promotions)/Check Section 1.2/John Wooden/

1/18

CH 1/VB

Start Up Marketing/VB Lesson 4 (Media Planning) & Lesson 5 (Stadium Personnel)/Check Portfolio Works/ESPN Sports Business Article

 1/23

CH1/VB

Goals/Strongest Dad in the World/CH 1 Practice Test/Math Excercise/ CH 1 Review (PPT)/Start Practice Season thru Stadium Personnel

 1/25

Article Review/VB

Staples Arena/CH 1 Test & VB Quiz (1-5)/VB Lesson 6 (Stadium Parking) & Lesson 7 (Sponsorship)/Super Bowl Ads

 1/29

CH 1/VB

Goals/Website Article Review(CH 1 or VB topic)/Lesson 8 (Licensing)/4 Ways to Sell Unsexy Products/Update Practice Season of VB thru Licensing

 1/31

VB Lessons/Review

Finish Article Review/Lesson 9 (Financials) & 10 (Player Management)/(PPT)/ CH 2 Flashcards Vocab/Stadiums with Corporate Sponsorships

 2/4

CH 2

Lesson 11 (Turnaround)/Walk The Talk/ CH 2-Section 2.1(Case Study-Part 1,Quick Check p.31)/3 Ways to waste Marketing $$$

 2/6

CH 2

Goals/Complete Lesson 11 (Turnaround)/ Math Exercises/ Check Sections 2.1/Baltimore Orioles 2012

 2/8

CH 2/VB

Sixth Sense/VB Challenge (Print Financials)/ Tiger Woods Lost Sponsorships

2/12

CH 2/VB

Goals/Willie Mays/VB Challenge/Small Companies Behind The Super Bow

2/14

CH 2/VB

NASCAR/Complete 2.2 (World Market ?-p.33/Case Study pt. 2/Quick Check p.38)/VB (Level 1 & 2)

2/19

CH 2

Goals/Every Monday Matters/Check Sections 2.2/Complete Section 2.3 (Hot Property,Quick Check p.42,WS 2.1 & 2.2)

2/21

CH 2/VB/Article

NBA Lockout/Worst Sports Figures & Teams/Complete Section 2.3/VB ($3 Million Goal)/Article Review #2 (Athlete/Event/Movie/History B4 1980)

2/25

CH 2

CH 2 Practice Test & Math Exercises (Glencoe Link/CH 2)/Mini-Marketing/Article Review #2/VB

2/27

CH 3

Goals/CH 2 Test/VB Quiz/Complete Article Review # 2/Section 3.1 (Case Study, Quick Check p. 57,Vocab Flash Cards (Glencoe link)/VB

3/1

CH 3

The Dash/Section 3.2 (Hot Property,Quick Check p. 68, WS 3.1 p.69 (online))/VB ($3 Million Dollar Goal)/Notre Dame vs Chapman HS

3/5

CH 3

Goals/Complete Sections 3.1 & 3.2/Worst Sports Team Ever & Research/Math Exercises/Start New Franchise Project/TED.com

3/7

CH 3

Check Sections 3.1 & 3.2/10 Myths About Choosing A Career/Title !X discussion and article review/CH 3 Practice Test/New Franchise

3/11

CH 3 & 4

CH 3 Test/Article Review # 3/Vocab Flashcards (Glencoe link)/Section 4.1 (Case Study p. 75, Hot Property p. 78, Quick Check p. 84)/NF

3/13

CH 4

Goals/Cowboy Stadium/Article Review # 3 Due (Title IX)/Check Section 4.1/Section 4.2 (Case Study part 2-p 87, Quick Check p. 88, WS 4.1 p 89)/Leadership/March Madness Bracket

3/15

CH 4

Goals/Ticket Prices (1 vs 2)/Glencoe link (Math Exercises/Practice Test-CH 4)/New Franchise Project/#1 Seeds

 3/25

CH 4

40 Fastest Growing Jobs/Check Section 4.2//Penn State Reaction/New Franchise Project (tips)

3/28

CH 5

Goals/Glencoe link (Vocab Flashcards)/New Franchise Project

4/2

CH 5

Math Exercises (Glencoe link)/New Franchise Project/World's Most Marketable Sports Figures

4/4

Multiplayer

Best Way Out/New Franchise Project/Teams In Each Market/Article Review #4 (Assigned Sports)

4/8

Multiplayer

Multi-Player Competition/Advertising Slogans/CH 4 Test/CH 5 Section 5.1 (Case Study p. 99 - World Market p. 103 - Quick Check p.107)

4/10

Multiplayer

Dodgers Deal??/Multiplayer Competition (2 sessions)/Advertising Mascots

4/12

CH 5

Multiplayer Competition (2 sessions)/Advertising Dollars in 2011

4/16

CH 5

Perry The Peacock/Multiplayer Competition (2 sessions/set-up)/Section 5.2 (Case Study - Hot Property -Quick Check p.114 - Worksheets 5.1 & 5.2)

4/19

CH 5

Glencoe Link (Practice Test & Math Exercises/Check Section 5.2/Multiplayer Competition

 4/23

CH 6

CH 5 Test/ CH 9 Section 9.1 (Case Study - Hot Property p. 193 - Quick Check p. 199, WS 9.1 p. 207)/TED.com

 4/25

Check Section 9.1/CH 9 Section 9.2 (Quick Check p. 206 Worksheet 9.2/website address)

 4/30

Article Review #5 (any sports career)/ Multiplayer Competition/Glencoe Link (CH 9 Flashcards/Math Exercises/Practice Test)

 5/2

Multiplayer Competitions

 

CH 9 Test & VB Quiz/Competencies